You may have seen an unusual amount of activity coming from Metallica‘s social media in the last few hours. In an unprecendented move, the band have begun to release music videos for each song off of their forthcoming album, ‘Hardwired…To Self-Destruct‘ on www.metallica.com and simultaneously with editorial partners around the world for every two hours.

As we type this, the most recent release is the video for ‘Spit Out The Bone‘ which you can watch below:

New songs and their videos will premiere right up to when the clock turns over at midnight in New Zealand, where the first official copy of the new album will be available worldwide. The videos – shot around the globe – will give fans the opportunity to hear the long awaited Metallica album two days ahead of its official November 18th release via Blackened Recordings.

Directors for the videos include: Jonas Åkerlund, who originally worked with the band on ‘Turn The Page‘ and ‘Whiskey In The Jar‘, album package photographers Herring and Herring, Colin Hakes (‘Hardwired‘), Clark Eddy (‘Atlas Rise‘, and countless “Making of . . .” clips), Tom Kirk (‘Moth Into Flame‘), Claire Marie Vogel, Jessica Cope, Rob Valley, Phil Mucci, and Metallica’s very own videographer Brett Murray. The forthcoming clips follow the previously released videos for ‘Hardwired‘, ‘Moth Into Flame‘, and ‘Atlas, Rise‘. See below for a complete schedule of when and where each video will be debuted, along with who directed each video.

Here’s another of today’s releases, in the shape of ‘Murder One

And ‘Am I Savage?’

Wednesday, November 16

12p EST – “Dream No More” (Directed by Tom Kirk) – Gshow Globo, Brazil
2p EST – “Confusion” (Directed by Claire Marie Vogel) – Rolling Stone, USA
4p EST – “ManUNkind” (Directed by Jonas Åkerlund) – Bravewords, Canada
6p EST – “Now That We’re Dead” (Directed by Herring & Herring) – Pitchfork, USA
8p EST – “Here Comes Revenge” (Directed by Jessica Cope) – Triple M, Australia
10p EST – “Am I Savage” (Directed by Herring & Herring) – Ro69.JP (Rockin’ On), Japan

Thursday, November 17

12a EST – “Halo On Fire” (Directed by Herring & Herring) – BiLD / Metal Hammer, Germany
2a EST – “Murder One” (Directed by Robert Valley) – Le Parisian, France
4a EST – “Spit Out The Bone” (Directed by Phil Mucci) – NME, England
6a EST – “Lords of Summer” (Directed by Brett Murray) – Aftonbladet, Sweden

Metallica

Hardwired…To Self-Destruct‘, a 2 CD / 2 Vinyl set, is the Grammy® Award winning Rock and Roll Hall of Fame inductee’s first studio album since 2008’s multi-platinum ‘Death Magnetic‘. ‘Hardwired…To Self-Destruct‘ is available for pre-order at www.Metallica.com in various configurations including: CD, Vinyl, Digital, Deluxe, and Deluxe Deluxe Versions. Greg Fidelman, who engineered and mixed ‘Death Magnetic‘, produced the album.

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